Are you tired of always being the low man (or woman) on the totem pole? Playing by someone else’s rules?
Look … you spent 4 years in college jumping through hoops. You spent 4 years in medical school jumping through hoops. You spent 3 or more years in residency jumping through hoops. And now you are a full-fledge doctor, and you still …
jumping through hoops!
When is this hoop jumping gonna end? It is as if you are never truly free! As if you are some kind of trapped circus animal performing tricks!
Sure, America may be the land of the free, but freedom doesn’t seem to apply to doctors.
If you work in a hospital, you have the big bad administrators piling another rule you gotta follow and another form you gotta fill out.
If you work in a medical group, depending on seniority, you gotta do what the big partners want before you can call the shots.
If you work in a solo practice, you’re among a dying breed of doctors. Insurance companies tell you what you can and can’t get paid for, when all you’re trying to do is to heal your patients. As a result, you can barely make ends meet.
And let’s not get into the vulture lawyers circling around for a big payday. All the extra time you spend documenting is just to keep them off your back.
I feel your pain. I really do. I hear doctors reminiscing about the good ol’ times. A time when a doctor actually had respect, reward, and most important of all …
So during my third year of medical school, I began to really look into the business of medicine. I knew that being another cog in the business hospital machine would be a living hell. I knew that if I wanted my own practice but continued to play by the rules (i.e. jumping through the hoops set by people with no idea how medicine really worked), it would lead to my financial ruin.
That is why I was determined to open a cash-only practice. I don’t wanna deal with unnecessary busywork. I don’t wanna fight tooth and nail for decreasing reimbursements. I don’t wanna be the low man on the totem pole anymore!
I wanna set my own rules and become the master of my own destiny. I wanna get paid for my work. I wanna practice medicine to the best of my abilities.
I want the American dream. And the only way to do that as a doctor is through a cash practice.
I looked around for a book that would teach me about starting and running a successful cash practice. I wanted to read the story and advice of someone who has been there and done that.
What is the author’s personal story of starting a cash-only practice? What obstacles did he have to overcome?
How could I create a profitable cash-only practice without having to spend a fortune building it up?
What type of patients would sign up? How do I attract them?
Sadly, I could not find such a book written by a physician. I searched high and low, deep and wide. But I just could not find it. Maybe not many doctors have a cash practice. Or maybe they do, but they don’t wanna share the secrets. (I mean, why educate the competition, right?)
Finally, I found the book I was looking for. It was written by a physical therapist — someone has to endure through many of the same hoops as physicians. It is no wonder that this particular PT wanted out.
He became successful, made six-figures, and wrote a book about it. It is …
My Cash-Based Practice by Dr. Jarod Carter.
Check it out here.
I’m gonna show you what the book covers, so this way, you can decide for yourself it is helpful or not …
What’s in the Book?
Chapter 1 – Different Landscape — Different Logistics
Chapter 2 – Non-Internet Marketing
Chapter 3 – Everything Digital
Chapter 4 – Mindset
Chapter 5 – Getting Started
Alright, I admit that the title of each chapter is a bit vague. It does not describe what you will learn. Therefore, I’m gonna give you a bit more detail about what each chapter is about.
In chapter 1, Dr. Carter gives you an overview of his practice. For example, who his clients are and how much he charges for his time. He gives good tips on how to bootstrap a cash practice. This means you can set one up without having to spend a fortune and without having to take out a loan. And once you set it up, he teaches you how to make it successful and profitable. (This is my favorite chapter.)
In chapter 2, he goes over the best ways to let people know about your practice, without using the internet. So if you’re not a computer whiz, no worries. People will still know about your services. And best of all, a lot of the strategies are free.
In chapter 3, he writes about spreading the word on the internet. The topics range from website to social media to online ratings.
In chapter 4, he gives you advice on how to establish long-term relationship with patients and how to overcome mental barriers to success.
In chapter 5, he goes over the logistics and nitty-gritty details of making sure your practice is set up correctly. You don’t wanna start out on the wrong foot with the law.
In the bonus section … Well, I’m gonna leave that information out. It’s gonna be a surprise.
Most important of all, everything in the book is not empty theories or conjectures. These are things that he did to get to where he is today.
What Do I Think of My Cash-Based Practice?
I studied business in high school and college. I read about business during medical school, when I can sneak in time away from the rigorous coursework. I’m a businessman at heart.
And from reading the book, I gotta say …
Dr. Carter’s book is the best book on starting and running a successful, cash-generating, and profitable cash practice. Although the book is from a physical therapist’s point of view, the business of medicine still applies to physicians.
There is a lot of overlap between a physical therapy practice and a medical practice — especially when both types of practices deal with paperwork and insurances.
There are a few books out there — not much — on the same topic. But the authors of the other books do not have the experience. Therefore, they do not have the authority to write on about cash practice. If you follow unproven advice, you can potentially lose your house and your shirt!
But My Cash-Based Practice is different. It is written by someone who has walked the walk, by someone who has started a cash practice and is making currently six-figures.
Lots of physicians, especially those with clipped wings due to administrators and profit-driven insurance companies, would love to be where Dr. Carter is right now.
And the good news is …
He will show you exactly how he does that.
I admit, the price is not exactly cheap. But how much is your freedom and control of your finances worth?
If you are serious about starting your own cash practice (and I truly believe it will only get worse in the future if you don’t get out now), then you do yourself a huge, huge favor and buy this book.
Chapter 1 is worth its weight in gold. You will get a practical, high-quality education on running a practice. He left out the stupid theories that are commonly taught in the ivory towers of academic medicine.
Everything you will learn is actionable, impactful, and has one main purpose — putting $$ in your pocket while bypassing insurance companies.
And there is one thing I promise you …
When you create a successful cash practice and bypass hoops set by administrators and insurance companies, you will wonder why you did not break away from the broken system sooner.
If this sounds interesting to you, I highly recommend you take a look at My Cash-Based Practice.
Oh by the way, I interviewed Dr. Carter regarding his cash practice. You can check it out here.